Pricing is not about guessing, hoping, or reacting to costs. It’s about intentionally designing your business to grow.

This chart is based on behavioral economics and real-world retail data. When you apply this pricing strategy, you’re not just increasing your margins, you’re unlocking a new level of financial clarity and strategic control.

We’ve made it simple to implement—so you can focus on your highest-value work as the leader of your business.

No math required. No overwhelm. Just a smarter way to lead.
Thousands of our clients have used this chart to generate more revenue without working more hours, and now it’s your turn.

Meet Cathy

Cathy Donovan Wagner is the founder and CEO of RETAILMavens, a leading consulting firm on a mission to grow the number of women-owned million dollar retail businesses.

With decades of experience in retail, Cathy has become a trusted expert in strategic inventory management and profitability coaching, empowering retailers to thrive in a competitive market.

Cathy and her team work daily in the trenches with clients, using cutting-edge retail strategies and proven systems like Profit First powered by RETAILMavens to turn struggling stores into thriving, profitable businesses.